Hi! I’m Gigi - a seasoned marketing consultant with boatloads of experience helping brands create thoughtful, impactful work. My experience spans account leadership, experiential production, integrated brand strategy, and client services.

In the past, I’ve worked both agency-side and in-house with some big names - Apple, Google, Shopify, Wealthsimple, Hermès, Nike, Converse, Casper, to name a few. I’ve produced large-scale tech conferences, niche brand pop-ups, immersive activations, secret concerts, sampling programs, and intimate creator-led workshops. I’ve also brokered and built out sponsorships and partnerships with festivals like TIFF and Osheaga.

My sweet spot, though, is integrated creative campaign work where savvy experiential strategy is required - bridging the gap between creative ambition and operational clarity.

I collaborate with both agencies and brands, offering support across production, strategy, client services, and team operations. I love producing work that feels meaningful and culturally relevant (even if the budget is small), thinking up big ideas (and small ones, too), understand how to market to different audiences, and collaborate with all kinds of team players - from planners to creative directors to CEOs.

Otherwise, I’m a vintage quilt aficionado, dedicated trail runner and forest bather, believe in rescuing dogs, and am a sucker for a tight deadline.

Want to work together? Let’s chat!