Aeroplan – Hotel Savers @ Yorkdale Mall

National Tour · Retail Activation Retail Pop‑Up · Experiential Activation

Aeroplan’s HotelSavers pop-up transformed Aeroplan points into tangible hotel experiences through a stylish, Wes Anderson - inspired lobby and faux elevator visualizing partner stays while offering a 50K bonus points contest. The activation drew over 15,000 interactions in a weekend, generated meaningful brand lift, and significantly spiked enrollments in the HotelSavers program.

Agency: Mint
Client: Aeroplan/Air Canada 
Role: Account Leadership · Production Oversight · Experiential Strategy