Casey House – Healing House

Pop-Up Spa · Awareness Activation

On World AIDS Day, Casey House unveiled the Healing House spa in downtown Toronto, staffed by HIV-positive massage therapists, a powerful tactile activation offering hundreds of free massages that generated over 1 billion media impressions, earned recognition from The One Show and ADC Awards, and helped dismantle HIV stigma through human connection.

Agency: Bensimon Byrne
Client: Casey House
Role: Producer · Experiential Strategy · Partner Management