CNCPT by YouTube + HXOUSE

Cultural Platform · Creator Incubator · Event Series

To empower the next generation of Canadian digital creators, YouTube joined forces with HXOUSE, Toronto’s leading creative incubator, to launch CNCPT - a first-of-its-kind initiative turning emerging talent into thriving digital entrepreneurs. CNCPT built a vibrant community grounded in mentorship, collaboration, and real-world resources. Over an ambitious 30+ events, including in-person panels, skill-building workshops, and an eight-week hybrid accelerator program, participants gained insider knowledge from creator powerhouses like Lilly Singh, LaurDIY, and Patrick Starrr. The program attracted thousands of attendees and delivered the tools, network, and industry insights to transform creative passion into sustainable careers.

Agency: Mint
Client: YouTube
Role: Account Leadership  · Program Strategy · Community + Partner Strategy · Production Oversight