Scotiabank – Path to Impact

Public Art Installation · Experiential Activation

Scotiabank marked Small Business Week with a towering, interactive installation at King & Spadina that immersed over 10,000 visitors in the entrepreneurial journey - from “Big Idea” to “Impact” - using motion-sensor lights, rotating client storytelling panels, and an inspiring “Impact Arch.” The activation sparked emotional engagement, earned more than 10 million media impressions, and solidified Scotiabank’s positioning as a deeply empathetic partner to Canadian small businesses.

Agency: Bensimon Byrne
Client: Scotiabank
Role: Lead Producer · Experiential Strategy