Converse –
All the Stories Are True

Street Party · OOH Campaign

Converse took over Toronto’s Ossington Avenue with a full-scale cultural collision - part street party, part art installation, part OOH campaign. Anchored at a converted tire shop, the experience merged music, food, and fashion with a towering mural made out of real shoe laces. Across the neighbourhood, a bold OOH campaign amplified the message All The Stories Are True. The event was a high-impact, multi-channel celebration of youth culture that blurred the line between brand activation and grassroots block party.

Role: Lead Producer · Experiential Strategy