Hendrick’s – Flora Adora Garden Party

Product Launch Event · Influencer Experience

Hendrick’s unveiled its newest Cabinet of Curiosities creation - Flora Adora gin - through an immersive garden party at Toronto’s Flora Lounge inside the 1 Hotel. Designed as a sensorial playground, the launch featured a Hendrick’s tasting expert guiding guests through the gin’s delicate floral profile, whimsical “butterfly experts” sharing pollinator lore, and eccentric violinists. Floral cocktails, fragrance storytelling, and lush botanical installations transformed the space into a living bouquet, while the guest list of media and influencers amplified the experience across social channels. The event not only introduced Flora Adora to market with charm and spectacle, but also cemented Hendrick’s reputation for turning product launches into unforgettable curiosities.

Role: Account Leadership · Production Oversight · Creative Strategy