Hermès – Toronto Flagship Opening

Live Event  · Luxury Retail Launch · Concert

Hermès elevated the unveiling of its Toronto flagship with a VIP preview on Bloor Street followed by a gala at Evergreen Brick Works that featured a surprise Drake performance, a live ice skating installation, end-to-end immersive design, and a complete lighting re-rig of the venue. The celebration - dubbed the “event of the year” by Toronto Life - amplified media attention and bolstered luxury brand identity in Canada’s key fashion district and with the fashion set.

Role: Event Production · Luxury Vendor & Talent Management · Stakeholder Liaison