Holt Renfrew –
Holiday Newsstand Tour

National Tour · Retail Activation

To launch their inaugural Holiday Magazine, we took Holt Renfrew’s Share Joy holiday campaign on a coast-to-coast retail activation, touring a retro-futuristic magenta newsstand through Toronto, Calgary, Vancouver, and Montreal. Holt’s newsstand stood out as Canada’s brightest, boldest, and most instantly recognizable: drawing in thousands of new customers with curated, hyper-local food and drink partners that perfectly echoed the Holiday Magazine’s theme. Every location was strategically scouted to hit high-traffic spots with untapped audiences, turning city street corners into high-style brand moments that put Holts at the centre of holiday conversation.

Agency: Mint
Client: Holt Renfrew
Role: Account Leadership· Production Oversight · Creative Strategy