Hi! I'm Gigi - a seasoned experiential marketer and brand strategist, specializing in fashion, lifestyle, tech, and arts & culture. In the past I’ve worked both agency-side and in-house with some big names - Apple, YouTube, Shopify, Hermès, Holt Renfrew, Nike, Converse, Casper, Toronto Fashion Week, Toronto International Film Festival, to name a few. I’ve produced big-scale tech conferences, brand pop-ups, immersive activations, sampling programs, and intimate creator-led workshops, but my specialty tends to be integrated creative campaign work where savvy experiential strategy is required.
I work with clients to create engaging stories and produce programs that generate revenue and get people talking. That means I love to think up big ideas (and small ones, too), market to different audiences, and collaborate well with varying dynamics and team players - from planners to Creative Directors to CEOs. Colleagues, clients, and my father have described me as having the agility, vigour and energy of a start-up.
Otherwise, I’m a dedicated trail runner and forest bather, believe in rescuing dogs, still subscribe to print magazines, and am a sucker for a tight deadline.
Want to work together? Let's chat!